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Overview

Approx 37 Hours To Complete Digital Marketing And SEO Course in English Language

Take advantage of the SEO and Digital marketing course online On Edusity that is specifically designed for beginners to learn about Search Engine Optimization (SEO) and Social Media Marketing Training (SMM). Graduates, programmers, web designers, marketers, editors as well as business owners who want to increase traffic to existing websites.

Requirements

    •Basic Knowledge of HTML

    •BE / B Tech / M Tech (Computer/ IT)

    •BCA/ MCA / BSc or Msc IT

    •Diploma in Computer/ IT

    •Any other graduate who has knowledge of internet and some basic understanding of English language

FAQ

    Q: What will I be able to do upon completing the specialization?

    A: At the end of specialization you will learn how to market a business online from scratch across all major marketing channels.

    Q: What background knowledge is necessary?

    A: You must have basic knowledge of HTML.

    Q: What are the activity covered by this course?

    A : In this course you will learn how to grow a business online from scratch and much more.

What you will learn

  • Introduction to SEO
  • Introduction to Internet Marketing
  • Search Engine Basics
  • SEO requirements
  • Types of SEO
  • On-page SEO
  • Off-Page SEO
  • On Page SEO Overview
  • Keyword Research
  • Meta Tags and Title Optimization
  • Canonical Tag, Meta Robots and Rel=Nofollow Tags
  • Content Optimization
  • URL Optimization
  • Importance of Robots.Txt and Htaccess
  • Off Page SEO Overview
  • Directory Submission
  • Social Media Optimization / Bookmarking
  • Article Submission
  • Blog Creation / Submission / Marketing
  • News / PR / Releases
  • Forum Posting
  • Classifieds
  • Commenting (Blogs / Articles / Forums)
  • Link Exchange
  • Email Marketing
  • Business Directory Submission
  • Groups / Community
  • Profiles Creation
  • Social Networking
  • RSS / Atom / Opml / Xml
  • Pinging
  • Video Submission / Podcasting / Audio Submission
  • Software Submission
  • Slide Share / Document / Pdf Sharing
  • Site Architecture
  • What Is Site Architecture?
  • SEO Friendly Site Structure
  • Google Algorithms and Updates
  • What Are Google/Search Engine Algorithms?
  • Explaining Panda, Penguin and Hummingbird Updates
  • Social Media Optimization & Social Networking
  • What Is Social Media Optimization?
  • Participating In Facebook, Twitter, Linkedin, Pinterest
  • Effective Social Media Marketing Tactics
  • Site Monitoring and Rank Checking
  • Site Analysis using Google Analytics
  • Monitoring through Google Webmaster Tool
  • Rank checking
  • Error! Reference source not found
  • SEO Friendly Design Structure
  • Image Optimization
  • Drop Down Menu (Dynamic Menus)
  • Site Accessibility
  • Java Scripts
  • CSS Optimization
  • Frame Structure
  • Flash
  • HTML Overview [Practical]
  • Email Marketing
  • Creating Email Message
  • Working with Mailing List
  • Running Campaign – Tips, Ctr Knowledge Etc
  • Pay-Per-Click Marketing
  • Creating AdWords Account
  • Creating and Managing Campaigns
  • Running Campaign – Clicks, Ad Optimiz

About the instructor

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  • 6 Courses
  • Jessica M

    Team Leader of Webmyne Systems Pvt Ltd

    Qualification : BCA

    Team Leader,

    Skills :Digital Marketing,Accounting & Tax,SEO

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    Course Features

  • Lectures 37
  • Quizzes 0
  • Duration 37 hours
  • Skill level 2
  • Language English

Skills You Will Acquire

  • SEO
  • Digital Marketing